Originally from Australia, I'm marketing leader based in New York City who builds marketing functions that drive real revenue. I currently lead marketing for Yelp's AI & APIs business, the company's highest-growth unit, with C-suite accountability .
My team developed a multi-million dollar pipeline within twelve months and drove significant net new usage-based revenue across self-serve and enterprise channels.
Before this role, I built Yelp's demand generation function for its $350 million midmarket and enterprise business from scratch, delivering over $20 million in net new pipeline at 2–3X ROI . At Google, I led global growth strategy across owned and lifecycle channels for Think with Google, the world's largest marketing publication, across a prospect base of roughly nine million advertisers.
At Labelbox, I joined at Series A and scaled the growth function through Series C, building the full marketing tech stack in about three months.
I hold an MBA from the University of Illinois, a Master of Intellectual Property Law from UTS Sydney, and I'm an admitted IP attorney in Australia.
That analytical background shapes how I approach measurement, positioning, and operational rigor. I care about building teams that run on experimentation, clear attribution, and I'm regarded for my consistent operating integrity.
Academic Background:
Bachelor of Commerce (Business Law), University of Southern Queensland
Master of Intellectual Property Law, University of Technology, Sydney
Master of Business Administration, University of Illinois at Urbana-Champaign
Certificate of Marketing Strategy, Cornell University
Professional Admissions & Affiliations:
IP Attorney, Australia (Trade Marks)
Institute of Patent and Trade Marks Attorneys, Australia